Ideas for our Viral Ad

As a way to advertise our film, the method of a viral ad is usually the most common and successful as they often reach out to audiences and fans engaging their attention and equally exciting them for our film. An idea for our viral ad is to horizontally integrate and collaborate with the company who design the style and brand of backpacks we model and use in our film. My reasoning for this is, our film is set in a college and thus contains a lot of scenes with the make of school bags, moreover, one of the key scenes involves a bag and is pivotal to the plot, the

key scene has a close-up shot of the bag which presents the bag's look and design, with the make of bag having such a large screen time, the chances of audience members seeing the bag and liking its design are higher. With the image of the bags being such a prevalent aspect and role within our film, we are widely advertising the fashion label's make of bag. For the viral ad, we would advertise on social media that for backpack bags bought at Topman and certain shirts bought, on the receipt would be a code, the code will then win you prizes (bags/shirts/discounts) or points that go towards the top prize of free tickets to see our film. Topman (the store that makes the brand of bags) would therefore be advertising our film and drawing in wider customers and in return we would equally be advertising for Topman and drawing greater business in for them. We would advertise this deal on social media as our target audience is teens and young adults and in this digital age, social media is prevalent in their lives. We would also advertise in Topman stores with posters around UK stores advertising the competition, film, and prizes. This idea for a viral ad uses iconography and synergy (much like The Dark Knight Rises viral ad campaign) as our viral ad incorporates the key images from our film and generic conventions of our film.