A viral ad is the abbreviated product of the marketing technique that uses social media to advertise its product. It is fully known as Viral Marketing/Advertising as it often goes viral, spreading across the world and is very successful. This marketing technique has often become more popular and favourable with companies as we are currently in a digital age where technology rules, ergo, advertising is more successful through social media. Viral marketing, however, doesn't just solely have to be via social media, viral marketing can advertise via word of mouth and as it gets passed on it begins to spread, this however is clearly a slower process than using social media. A huge positive for viral marketing is that, more often than not, it doesn't cost any money; this therefore means that low-budget films can exploit the use of viral marketing and higher, mainstream, conglomerate companies can additionally exploit it, focusing their costs/funding on other aspects of advertisement ...