Viral Marketing/Advertising is a marketing technique that uses social media services and other technologies in order to advertise a brand, product or a service. In recent years this marketing technique has become more common due to the popularity increase in social media sites and apps. Viral marketing can be through word of mouth or through companies paying for advertisements to appear online. For low-budget films viral marketing is very accessible as it doesn't always cost money. Therefore, it is a way for films to get more recognition without the company actually advertising it. However, big Hollywood companies have taken advantage of the power of viral marketing as well as their large brand name in order for adverts to be made for online. The film 'The Dark Knight Rises' by Christipher Nolan used a viral marketing technique in order to get fans excited for the final Batman film in the trilogy. Warner Brothers announced that in order for fans to see the trailer they w