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Potential Audience

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The Potential Audience for our film

Romantic Comedies often play off of stereotypes and are mostly centred around love; usually with a female character's quest for love, although sometimes it is a male character who is the protagonist and hopeless romantic. Because of this, the most common audience for remedies are females, furthermore, RomComs often get linked to teen films and chic flicks giving them another common audience of teenagers and young adults. Overall the most common audience group for RomComs is teenage girls. It is believed that RomComs attract female audiences around the age of 12 to 24 however the average audience figures can very when taking into account the family audience they additionally attract. Young females and families are possibly a more popular audience for these films because of the light and 'soppy' branded plots. Most romantic comedies/chic flicks base their film on teenage romance which is the same theme we're using in our film, thus a potential audience of young female teens is best suited to our film. Within this plot theme, the film holds characters that their target audience can relate to or at least recognise; the jock, prep, prom queen, and often the wallflower who ends up with the jock, popular and beautiful. The jock is usually the hottest guy in school and is dating the prom queen who is most likely nasty, rich and spoilt and both the jock and prom queen are the most popular in school surrounded by their prep friends making them the popular group. The wallflower often innocently admires the jock but has been bullied by the prom queen for a long time, in a turn of events the wallflower is revealed to be beautiful and the jock falls in love with her and preps transfer to being friends with her leaving the prom queen to lose all her power. Storylines like this are most common in chic flicks/RomComs as they attract the biggest audience. Our film includes characters in the age range of teenage years and British College/American High School so our potential audience would suitably be girls in their teenage years, young females and of course families as the subgenre stereotypically attracts the female audience and the age of our audience would be able to relate to the characters in our film.


Furthermore, in our questionnaire we posed the question of "Which type of audience is best suited to our film" to which the results matched our idea of the potential audience being teens. Other popular answers were teen girls and families and when combining the results they matched the idea of who we had for our potential audience.
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